Pricing, published like a call-out rate
Three bands, based on how contested your patch is and how many towns you cover. Every band is the full service — profile, pages, reviews, technical, reporting — the difference is the volume of graft your market needs, not features held hostage.
The bands
What plumbing SEO costs with us
| Band | Monthly | Built for | Typical shape |
|---|---|---|---|
| Single patch | £297 + VAT | One van, one town and its surroundings, quieter market | Profile rebuilt, 5–6 service pages, review flow, monthly upkeep and report |
| Contested town | £497 + VAT | Busier towns where several firms already do real SEO | Everything above, more pages and content depth, local links, faster iteration |
| Multi-town firm | £797+ + VAT | Several vans, install pipeline, commercial lanes, 2+ towns | Full campaign across towns and service lanes — see company SEO |
Which band am I? Ring with your town and we'll tell you in one call — including if the honest answer is the band below the one you asked about. Nobody gets upsold past what their market needs.
Questions plumbers actually ask
Pricing questions
Why do you publish prices when other agencies don't?
Because hiding the number is a sales tactic, and plumbers can smell it — you publish your call-out rate, after all. Publishing also filters kindly: if £297 is out of reach right now, the DIY section below is genuinely worth doing and costs nothing.
Is there a contract?
Thirty days, rolling. SEO compounds, so we'd rather earn month thirteen than lock you into it — and a client who stays because it's working refers other plumbers, which is where most of our work comes from.
What if I'm in a really competitive city?
Then we'll say so before you spend — some city-centre emergency terms are genuinely expensive to win and Google Ads may be the better first year. The 20-minute phone check covers this: we look at your actual competitors live and price against reality, not a rate card.
Do you offer one-off work instead of monthly?
Two one-offs: a profile-and-site fix-up (we set everything right, hand you the keys and a review flow) and a benchmark audit with a written plan you could take elsewhere. Prices on the call — they depend on the state of what exists.
What should I do myself before paying anyone?
Three free things move the needle: complete every field on your Google Business Profile, text every happy customer a direct review link the day the job's done, and put your phone number at the top of every page of your site. Any agency that quotes you before checking those has already told you what they are.
Get started
Get your band and a start date
Two-minute form or a straight phone call — either way you get an honest read on whether SEO is worth your money, before you spend any.