SEO for plumbers. That's the whole business.
When someone in your town searches “emergency plumber”, “boiler repair near me” or “plumber [your town]”, one firm gets the call. We do the search engine work — Google Business Profile, service pages, reviews, technical fixes — that makes that firm yours. Exclusive enquiries to your phone, not a shared lead sold four ways.
From £297/month · No contracts past 30 days · Run from Doncaster · Working with plumbers UK-wide
Why plumbing wins at search
Urgent searches pick the first credible result
Most trades wait for quotes. Plumbing gets emergencies — and emergency searches convert in minutes, on mobile, from the map results. That changes what matters:
What we do
The full plumbing SEO job, done properly
- Google Business Profile
Categories, services, photos, service areas and a review flow set up for plumbing and heating — the fastest route into the Map Pack.
- Service pages that match searches
Emergency call-outs, boilers, leaks, bathrooms, drains — a proper page for each job type you want more of, written to convert on a phone screen.
- Local SEO across your patch
Town and area signals that agree with each other, so Google trusts where you work.How local SEO for plumbers works →
- Technical & site fixes
Speed, crawlability, schema and tap-to-call. If your current site can't convert, we say so before you spend a penny on rankings.
- Reviews & citations
A repeatable ask that keeps reviews coming past month three, plus the directory consistency Google checks you against.
- Plain reporting
Searches, calls and enquiries — reported in sentences. If a month was quiet, the report says so and says why.
Full breakdown: plumbing SEO services · running a bigger firm? SEO for plumbing companies
Honesty first
We turn work away. That's the point.
If your town is quiet, your patch is already sewn up by a firm doing everything right, or your budget would be better spent on Google Ads for three months — we'll say exactly that on the first call. A specialist can only stay a specialist by not taking money for jobs that won't work.
The 20-minute test: ring us with your town and your main jobs. We'll look at who currently owns your searches while you're on the phone and tell you what beating them takes — timescale, budget, and whether it's worth it. No report, no pitch deck, no follow-up sequence.
Questions plumbers actually ask
Straight answers for plumbers
Does SEO actually work for a small plumbing firm?
Better than for almost any other business type. Plumbing searches are urgent — a leaking tank at 9pm doesn't shop around, it rings whoever Google shows first. If that's you, the job is yours alone. That urgency is why a one-van firm with a well-built profile and proper service pages routinely out-ranks bigger firms that never did the work.
How is this different from Checkatrade or Rated People?
Those platforms sell the same lead to several plumbers and keep the customer relationship. Ranking on Google yourself means the enquiry lands on your phone only, and the asset — your rankings, your reviews, your pages — belongs to you. Plenty of our clients keep a directory profile ticking over; none of them want it as the main plan.
How long before I see enquiries?
Google Business Profile improvements usually move within weeks — that's the fastest lever and where we start. Organic rankings for emergency and boiler terms typically build over two to six months depending on your town. We'll tell you which side of that range your patch sits on before you commit.
What does it cost?
Campaigns start at £297 a month for a single-town patch. Busier towns and multi-area coverage cost more because they take more graft — full bands are on the pricing page, published, not hidden behind a sales call.
Who actually does the work?
SEO for Plumbers is run by the team behind Mudfish, the Doncaster trades-marketing studio. Same people, one focus here: plumbing and heating firms. No account managers, no outsourced content mill.
I do heating and boilers more than general plumbing — still a fit?
Yes — most clients are plumbing-and-heating. Boiler repairs, servicing and installs get their own pages because homeowners search for them separately, and boiler installs are usually the highest-value jobs on your books. We build the campaign around the work you actually want.
Get started
Tell us about your plumbing business
Two-minute form or a straight phone call — either way you get an honest read on whether SEO is worth your money, before you spend any.