How it works — and who's behind it
SEO for Plumbers is run by the team behind Mudfish, the Doncaster trades-marketing studio. This site is the plumbing desk: one trade, done deeply. Here's the shape of working with us, from first call to month three.
The path
From first call to first rankings
- The 20-minute call. Town, jobs, live competitor look, straight verdict. No follow-up sequence if the answer's no.
- The benchmark. Before touching anything we record where you rank for every job type — so every later report is against a real starting line.
- The interview. Half an hour on how you actually work — what you check on a call-out, how you price installs. This is where page content that ranks comes from.
- The build. Profile first, then money pages in demand order, then signals and the review flow. Live as ready, reported monthly in sentences.
- The verdict, quarterly. Every three months: what moved, what it cost per enquiry, and our written recommendation — including “spend less” when that's true.
The rules we work to
Four commitments, in writing
- Published pricing
The bands on the pricing page are the bands. No mystery retainers.
- One firm per patch
We never work for two plumbing firms competing for the same searches.
- No fake anything
No bought reviews, no fake addresses, no cloned town pages. Shortcuts that risk your profile aren't shortcuts.
- Honest verdicts
If SEO isn't your best next pound, the first call says so — and says what is.
Questions plumbers actually ask
About us, asked plainly
Who am I actually dealing with?
SEO for Plumbers is run by the team behind Mudfish, the Doncaster trades-marketing studio. You deal directly with the people doing the work — the person on the first call is the person building your pages. No handover to an account manager, because there isn't one.
Why a separate site just for plumbers?
Because specialism is real, not branding. Plumbing search behaviour — emergency urgency, boiler-led installs, Gas Safe trust signals — differs enough from roofing or landscaping that the playbook deserves its own home. Mudfish covers the trades broadly; this is the plumbing desk.
Do you work with plumbers anywhere in the UK?
Yes — the work is your Google profile, your pages and your local signals, none of which need us in your van. We're Doncaster-based, clients are wherever the boilers are. One rule: we won't take two competing firms in the same patch.
What happens on the first call?
Twenty minutes: your town, your main jobs, and a live look at who currently owns those searches. You get a straight read — winnable or not, which band, how long to movement. If we're not the right spend, we say so on that call.
Can I speak to existing clients?
Yes — once we've had the first call and you're seriously considering it, we'll connect you with a client in a similar-sized patch. We don't hand out client numbers to every enquiry, for their sake.
Get started
Start with the 20-minute call
Two-minute form or a straight phone call — either way you get an honest read on whether SEO is worth your money, before you spend any.